Real Estate Search Engine Optimization (SEO) is a popular topic on online forums, Facebook groups, and training events all over the country. Unfortunately most speakers, trainers, and coaches teach strategy and theory. I’m here to show you actionable tactics that you can implement today to easily boost your search engine rankings. However, I want to be completely transparent with you… SEO takes a while. It’s a long term investment. But it pays off in the end!
1. Facebook Reviews Aren’t Just For Facebook
Google is smart. They’ve realized two things. First, it’s really hard to get people to use a social media platform that is basically a “me too” product. Second, reviews are everywhere. So, instead of penalizing businesses who don’t have Google Reviews, Google is aggregating reviews from major websites all over the web.
This includes Facebook.
So, what does that mean for you?
If you’re looking to quickly inject your SEO efforts with a little bit of rocket fuel — make sure you’re leveraging your Facebook Page in order to get some killer reviews in your search rankings.
2. Fish Where The Fish Live: Pinterest
If you’ve been paying attention to social media trends, you’ve surely heard of Pinterest. The predecessor of Instagram, Pinterest was the original photo-sharing based social media network that still has over 175 million monthly users.
So, if you haven’t already, head on over and create a business account. Here you can curate Pinterest Boards around unique home features, neighborhoods, and areas in your marketplace. Plus, you can post some of your more unique listings to Pinterest as well!
So what does that mean for you?
The majority of users on Pinterest are women, making up over 93% of all Pins. We already know that the vast majority of the time, wives are the decision makers on the home. So, fish where the fish are. Carefully curate a Pinterest board that is attractive to women in your market, and see your authority and notoriety increase!
3. Tell People How To Find You
The biggest key to dominating in any industry through any medium is telling people how to contact you. Whether that’s through email, using a form, or giving them a phone number, being able and willing to connect and engage is priceless.
Real Estate SEO Experts across the country agree that one of the most important things you can do is be consistent with your Name, Address, and Phone Number. This tells search engines that, no matter where your profile is located (social media, yellow pages, Press Release websites, news/media sources, etc.) that this is the same company.
Your Name, Address, Phone Number Checklist
- Make sure your phone number starts with a local area code.
- Use a branded email address (firstname.lastname@example.org)
- Make sure you’re using the same phone number across all of your profiles.
- Include your name, address, and phone number on your website.
- Advanced tip: use your image alt attributes to increase your “NAP Citations” <— Google it
4. Leverage & Network With Influencers
Local Influencers are one of the most under-utilized forms of marketing that you could leverage to help build your presence. Some of the keys to influencer marketing are…
- Follow FTC Guidelines (they have changed!)
- Don’t Limit Yourself to Instagram
- Use Influencer Tools to get the biggest reach
- Measure Your ROI
- Create USEFUL Content (Not Ads)
- Say Goodbye to Transactional Relationships
5. Use Your Keywords In Social Media
If you’ve researched keywords for your on-page SEO efforts, you’re already a step ahead. If you haven’t, fear not!
Keyword Research may seem intimidating, but it isn’t. It just takes a little time and dedication. You can choose to do one of two things. Hire keyword research out to SEO specialists on Upwork or Fiverr to create a laundry list of keywords and key phrases. Or, option two, you can use research tools like SEMRush to start building your own list.
Either way, once you have your list of keywords, you can start using them in social media posts and in your profile. For a step-by-step guide on how you can start using keywords in your social media posts and profiles, checkout this walkthrough to help customers find you by Neil Patel.