I originally recorded this video exclusively for a small-group mastermind. The agents in this group had the same frustrations and pains that we’ve all faced…
Not knowing where your next lead, your next phone call, your next appointment, or your next sale is coming from. Let’s face it, one of the toughest things in real estate is predictability…
Not only for business growth or, in some extreme cases, knowing that your going to stay in business, but also for peace of mind, momentum, and knowing what you should be working on to get the best result.
So let me ask you a question…
Do you know your numbers?
What I told you that it was fairly easy to go from 25 opportunities, to 10 Appointments, to 4 sales a month?
That’s what The Stasek Method is all about… this is how we build a pipeline.
Let me be clear upfront. An opportunity is not a lead. An opportunity is someone that we’ve talked to, had a conversation with, and determined whether or not they were going to sell their home, and if they were, what their timeline was.
Any opportunity that is taking action now we will set an appointment immediately. Opportunities that are looking to sell in 1-2-3 months, we would consider them a nurture opportunity.
Opportunities can be taken from any lead source: Expireds, FSBO, Home Evaluation, Zillow, Circle of Influence, Sign Calls, ZBuyer, referral, etc.
This is where you make your money. Sitting knee-to-knee at the kitchen table with a prospective buyer. A face to face appointment is almost the holy grail of real estate. The more times that you can get in front of sellers and practice your listing presentation, the more proficient you’ll get. And, ultimately, the more listings that you’ll take.
Also called a closing.