Why is follow-up so important?

// The answer

The fortune is in the follow-up. If you've ever heard that age-old saying, I'll explain exactly why that is. On average, it takes about 8 to 12 touches before a lead becomes a client. But the numbers show a lot of agents don't even give their leads a chance. In fact, only about 2% of sales happen on the very first contact. 48% of people never follow up with a prospect. And 65% of companies out there right now don't even nurture any of their leads, and they're paying to get these leads. That's the most important thing: they're paying and they're not following up. 25% of all agents won't even make a second contact. Now, an inside sales agency isn't here just to help you build your real estate business, but to help you reach a new level. We want to help you stop leads from falling through the cracks, give you back your time, and give you back your freedom so you can do what you love: be around your family and friends, doing things outside of real estate. I'm sure you love real estate, but it's not the only reason you're doing this. Our objective and goal is to help you do those other activities. It will help you really increase your business all around. You'll be able to get potentially more referrals, maybe more appointments from individuals you spoke to, or you'll be able to go to more networking events and get in front of more of the right people. It'll ultimately increase your sales. And of course, what we want to do is help you increase your peace of mind, because you know that if someone is following up on your behalf, it allows you to operate at your very best self. Now, some people need a little bit more time before they decide on who they're going to hire in making such a massive decision. And in fact, for most folks, a home purchase is the largest purchase they're ever going to have in their entire life. And so that's why we're going to create a custom follow-up plan that's going to keep you top of mind while your prospect decides.