What types of leads do you work best?

// The answer

The leads we work best are the ones most companies run away from: the cold calls, the circle dials, the neighborhood prospecting, the expireds, the for sale by owners, maybe internet leads, probate leads, past clients, and databases that have gone from red hot to ice cold. We don't force a one-size-fits-all script on all of your lead sources. An expired list needs an entirely different strategy than a for sale by owner, and an expired lead needs an entirely different approach than a probate lead. So we create custom scripting and custom approaches for every one of those leads, so we have a very powerful conversation where we do one thing: add value to every conversation we touch. We want the person to leave that call knowing we've added value to them, added value to their life, and added some value to their day. Whether that's an internet lead or a buyer lead, our callers know the difference. This is how our team has done over $44 million in closed gross commission income for our agents, and we've closed over $1 billion in real estate volume in total.