// FAQ
What is answer engine optimization (AEO)?
Answered by Matt Milia, CEO and Founder · Appointments Today
// Video answer
// The answer
Answer engine optimization, also known as AEO, is the practice of getting your business cited when buyers and sellers ask AI assistants like ChatGPT, Perplexity, Claude, and Gemini, or AI overviews, how and where to find a real estate agent, an insurance agent, or a marketing agency. It combines a consistent business profile with citable content and structured data, so these large language models, which is what an answer engine is, have a clean, trustworthy source they can recommend. Answer engine optimization is going to be the way of the future for lead generation, because more and more people are relying on these large language models to find businesses just like yours.
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