What is AI calling, and how is it different from a human ISA?

// The answer

AI calling basically works 24 hours a day, 7 days a week, 365 days a year. It doesn't get tired. It doesn't need breaks. It's working around the clock, and it's essentially there to answer your leads instantly. It's going to answer inbound leads and run all day and all night. It's going to be the first touch, the first conversation, and ultimately the first real experience a prospect has with your organization. AI calling is built on a totally different type of system. Its goal is to qualify on specific criteria, answer common questions, and then essentially route the lead to either a human ISA, which can be a great thing, or directly to the end user, like the agent. The objective is simple, and here's the difference: a human ISA is going to have judgment. They add that judgment, a little more rapport, a little more negotiating savvy, and more natural conversations. But no matter what, we deploy AI for volume, and then we set it up so humans can ultimately close the deal.