How do you report results, what KPIs do I actually see?

// The answer

We believe in results. In fact, what you measure gets improved. So our objective and ultimate goal is to make sure you can see everything: every client we work with gets a custom dashboard. You'll see total transparency. You'll see how many dials we're making, how many conversations we have, and how many appointments we're setting. You'll also know if there are wrong telephone numbers, people who say they're on the DNC list, a lot of answering machines, or a lot of no answers. Ultimately, we use data to determine quite a few things. That data tells us whether the leads are good. It tells us whether the ISA is doing a good enough job, whether the ISA is calling enough times, and whether the ISA is having enough conversations to get appointments. How many conversations does it take to get an appointment? How many dials does it take to get a conversation? All of those numbers are absolutely critical in how we help you navigate day-to-day business. We report on every element of lead calling and lead generating activities. And we want you to know going in exactly what you're getting, what type of data, and what type of volume. That way you can forecast and set your own goals and projections based on what's being done and what's being reported on a daily basis.