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Real Estate Business

Just Sold Postcard Template
  • By: Matt Milia
  • Published: February 19, 2018

Congrats on the sale! Now, promote your success and maximize your efforts by connecting with potential sellers in surrounding neighborhoods by sending them this Just Sold Postcard made for teams. GETTING STARTED: Modern in design, this sleek Just Sold Postcard is the perfect addition to your marketing mix. To create this postcard you will need three property photos and your team’s contact and branding information, and headshots. PROPERTY PHOTOS: Use your top three listing photos when creating this postcard. We recommend photos that represent both the interior and exterior of the home. AGENT’S MESSAGE: Use the message space on this postcard to sell your teams services, specifically noting the benefits of working with your team. What is your USP (unique selling proposition), or more specifically, why should they choose you? CALL TO ACTION: Add a phone number or URL where you want them to take the next step. FINISHING TOUCHES: Your final proof should be printed on both sides of a heavy, postcard-style stock. It will then be trimmed to 6″x 4″ postcard size.Read More

3 Ways an Inside Sales Associate Makes You More Money
  • By: Matt Milia
  • Published: November 27, 2017

Having an Inside Sales Associate isn’t an expense…it’s an investment If you’ve been a real estate agent for even a week, you know that there’s no shortage of places where you can invest your hard-earned money to generate listings for your business. Many of them suck…plain and simple. Unfortunately, for many agents, they don’t find this out until it’s too late and they’re either out of money – or worse – out of business. The key when deciding where to put your money is to look at whether or not you’ll actually make money BEFORE you plunk down your cash. [themo_button text=” Click here to find out how an ISA can help you generate more income in your market.” url=”https://schedule.appointmentstoday.com/” type=”ghost” target=”_blank”] When you do, you’ll find that a little research goes a long way. Of the myriad places you can make an investment in your real estate business, there’s a short list of options where you’ll actually get a huge return on that investment. Hiring an Inside Sales Associate (ISA) sits at the top of that list. Yes, it can be a larger investment, but the return on it is one of the best you’ll experience. Three Ways An ISA Can Make You More Money Here are three key ways…Read More

The #1 Mistake Listing Agents Make With Leads
  • By: Matt Milia
  • Published: November 20, 2017

If you have a name, phone number and/or an email address…you have a lead. Nothing fancy. No secrets here. If you have that information, you’ve got yourself a lead. Need help doing a better job with your leads? Click here to find out how we can help you convert more of them. Now, while you’d much rather have a phone number, an email is at least an entry point for getting in contact – and staying in contact – with your listing prospects. As well, if you have a name, there are other entry points to making and staying in contact with your leads, including any social media access point: Facebook, Twitter, LinkedIn, etc. For what it’s worth, Facebook is easily one of the best places to gather information on the leads you generate. Many people make available lots of intel on their Facebook page, making it possible for you to get to know them in a way you wouldn’t through texting, email or even IM’s. If you’re not comfortable with how to work a lead through Facebook, this overview of generation and conversion process is extremely helpful. It’s Not An Opportunity Until You Work The Lead Now that we agree what a lead is, let’s agree on something…Read More

3 Reasons Why You Need To Be Prospecting In The Winter
  • By: Matt Milia
  • Published: November 16, 2017

It’s not time to chill…it’s time to turn up the heat and get on the phone. It’s the end of the year and most agents are shutting down their prospecting efforts…”waiting ‘til next year” like many of their prospects are planning on doing. This is unfortunate for two reasons: 1) it’s going to upset the real animals that hibernate like bears, bats and groundhogs and 2) these agents are going to miss out on a ton of opportunity to get sales now and build their pipeline for early next year. If you’re willing to fight the urge to take a long winter’s nap and put in the effort while your competition is settling in for the next 60 days, you could put yourself in position to be very busy come next January and February. Three Reasons To Prospect During The Winter While you’re warming up your phone, consider these three reasons to take action now: 1) Homes Sell Faster And For More Money In The Winter Say what? You read correctly. One of the biggest misconceptions out there is that homes don’t sell during the winter. The fact of the matter is that not only do homes sell during the winter, they fetch higher sales prices and stay on…Read More

Managing Expectations Through Effective Communication: Setting Real Estate Goals
  • By: Matt Milia
  • Published: September 7, 2017

Hey, what’s going on everyone? Matt Milia here, and I want to talk a lot about our ability to communicate and setting real estate goals. No matter what you do, no matter how you go about doing it, if you are going to hire an inside sales associate, it is absolutely imperative that you communicate every single day. No matter what. Communication is key. Without having the communication, you’re going to find that your ISA is never going to know what winning is. Success really is defined by having the communication, making sure that the expectations are known, making sure that your ISA is going to be fully committed to your growth, and the growth of your business is 100% linked to your marketplace. So you just have to understand that you’ve got to know your market inside and out. If you don’t know your market inside and out, now is the time to really invest in learning in it. Setting Real Estate Goals: The Breakdown So let me give an example, all right? If you got a 100 leads a month, and within those 100 leads you’ve got your ISA calling through those leads, and out of those 100 leads you’re hoping for 20 appointments. That…Read More

First Step To Massive Productivity: Start Creating Culture With A Daily Huddle
  • By: Matt Milia
  • Published: September 1, 2017

I get asked all the time… “What’s the key to real estate productivity?” If you would have asked me 3-4-5 years ago… I probably would have had an answer. But today… The First Key To Real Estate Productivity: The Team Huddle I am involved in three different team huddles every day. One huddle is with Al Stasek, my partner here at Appointments Today. This is a breakdown of exactly what we do in our huddles… 1. Good News The first thing we’ll cover is our good news… It’s a dedicated time during the work day to focus on positivity. This could be anything from personal good news, things you got done over the weekend that, goals that you’ve set and completed, going to eat at a favorite restaurant — to professional good news — hitting your sales goals, crushing a particular project, and so on. The goal with good news is to start every day off with positive intent… and it works! 2. Chokepoints / Bottlenecks One of the biggest parts of business, and real estate productivity, is ignoring the chokepoints or bottlenecks until they become an insurmountable wall. That’s why we include them in our meetings every morning. These are issues/problems that are keeping us from completing…Read More

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