If Content Is King, Video’s The Army & Targeted Video is The Sniper

We’ve seen the increased engagement of video take off over the past 7 years with innovations in technologies that make it easier and easier to engage with your audience. As more and more businesses are using video to engage with consumers, consumers are becoming increasingly more particular about what they watch and what they expect.Continue reading “If Content Is King, Video’s The Army & Targeted Video is The Sniper”

How To Handle Every Objection

We’ve all heard them. Heck, me might have even used some of these same lines when we had door-to-door salesmen, prospecting phone calls from folks we weren’t expecting, or even with overly pushy car salesmen. It’s the oft dreaded objection. “I have to talk to my wife”, or, how about, “I have to sleep onContinue reading “How To Handle Every Objection”

5 Things You NEED to Know About Millennial Buyers

Over the last 4 years, buyers that are 36 years old or younger (Millennials/Gen Y’ers) are the largest share of home buyers at 34%. 66% of these buyers were also first-time home buyers. This year’s report saw an increased share who purchased in suburban locations and who purchased detached single-family homes. 49% of buyers 36Continue reading “5 Things You NEED to Know About Millennial Buyers”

It’s Time To Educate Your Database

Just like our clocks this weekend in the majority of the country, the housing market is preparing to “spring forward!” Similar to tension in a spring, the lack of inventory available for sale in the market right now is what is holding back the market. Many potential sellers believe that waiting until Spring is inContinue reading “It’s Time To Educate Your Database”

STAGING… Just the FACTS please

We can’t tell you how many different opinions we hear from agents across the country on whether or not you should advise your home seller to invest in staging their home. We all know the points on each side of the argument and we’ve heard it all. So we decided to stop guessing and lookContinue reading “STAGING… Just the FACTS please”