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Real Estate Search Engine Optimization (SEO) is a popular topic on online forums, Facebook groups, and training events all over the country. Unfortunately most speakers, trainers, and coaches teach strategy and theory. I’m here to show you actionable tactics that you can implement today to easily boost your search engine rankings.

Let’s face it, real estate can be confusing. Real estate can be frustrating. Real estate can be overwhelming. And, real estate can even be a little bit of a headache.

That’s why many people in America, those who could afford to purchase a home but don’t, wind up renting for years longer than they want to… all because they don’t know what they don’t know.

We’ve all been there. On the other end of the phone, “dialing for dollars”. Either manually, dialing by hand for hours at a time. Or, stuck to the other end of a one, two, or three-line dialer — just hoping someone will pickup the phone. Begging lady luck to smile upon us and let someone — anyone — answer the phone. But, what if I told you that there was a few secrets to converting phone appointments?

Do you have an Inside Sales Agent? Who’s coaching them? Do you have an ISA Coach?

If not, you could be limiting the effectiveness and success of your Inside Sales Agent (ISA). That’s because coaches help you identify and focus on what’s important, which accelerates your success.

The reality is that ISAs are becoming a bigger part of profitable real estate teams.

And it’s 100% true.

Back in 2004, Gary Keller’s book, The Millionaire Real Estate Agent, described the role of inside sales agents as mere “telemarketers.” Today, the ISA’s role has progressed to the point where organizations have entire departments dedicated to inside sales or they outsource their ISA efforts to companies who engage and qualify leads for their teams.

What are buyers and sellers looking for when it comes to trusting someone that’s going to help them make their dream of owning a home a reality? How do they know if they’ve found the right agent?

The most important characteristic that buyers and sellers are looking for in an agent is…

Not knowing where your next lead, your next phone call, your next appointment, or your next sale is coming from. Let’s face it, one of the toughest things in real estate is predictability…

Not only for business growth or, in some extreme cases, knowing that your going to stay in business, but also for peace of mind, momentum, and knowing what you should be working on to get the best result.

We’ve seen the increased engagement of video take off over the past 7 years with innovations in technologies that make it easier and easier to engage with your audience. As more and more businesses are using video to engage with consumers, consumers are becoming increasingly more particular about what they watch and what they expect.

We’ve all heard them. Heck, me might have even used some of these same lines when we had door-to-door salesmen, prospecting phone calls from folks we weren’t expecting, or even with overly pushy car salesmen. It’s the oft dreaded objection.

Over the last 4 years, buyers that are 36 years old or younger (Millennials/Gen Y’ers) are the largest share of home buyers at 34%. 66% of these buyers were also first-time home buyers.

This year’s report saw an increased share who purchased in suburban locations and who purchased detached single-family homes. 49% of buyers 36 years and younger now have children under the age of 18 in their home, 66% are married couples, and 13% are unmarried couples (the largest share of all generations).

Just like our clocks this weekend in the majority of the country, the housing market is preparing to “spring forward!” Similar to tension in a spring, the lack of inventory available for sale in the market right now is what is holding back the market.

Many potential sellers believe that waiting until Spring is in their best interest, and traditionally they would have been right. Buyer demand has seasonality to it, which usually falls off in the winter months, especially in areas of the country impacted by arctic temperatures and conditions.

We can’t tell you how many different opinions we hear from agents across the country on whether or not you should advise your home seller to invest in staging their home.

We all know the points on each side of the argument and we’ve heard it all.

So we decided to stop guessing and look at the facts. We did some research and here’s what we found…

Congrats on the sale! Now, promote your success and maximize your efforts by connecting with potential sellers in surrounding neighborhoods by sending them this Just Sold Postcard made for teams.

Negotiation is a subtle art in real estate, but skilled negotiators can usually find some common ground that satisfies all parties. On the other hand, using the wrong negotiation tactics can sink a deal pretty quickly. Here are some negotiation tactics buyers (and real estate professionals) should avoid.

Seller lead generation can be a powerful strategy to build your listing inventory.

You don’t need to be a genius to convert these leads effectively, but you do need a strategy.

To make that strategy work effectively, you must attract your seller leads, nurture them and then convert them consistently.

A commitment needs to be made.

You’re close to getting one…but there’s an objection lurking in the wings that needs to be addressed before you can get that “Yes”.

Your ability to make sales – and earn consistent commissions – relies heavily on your ability to handle these objections and convert these speed bumps into into commitments to do business.

Having an Inside Sales Associate isn’t an expense…it’s an investment.

If you’ve been a real estate agent for even a week, you know that there’s no shortage of places where you can invest your hard-earned money to generate listings for your business.

If you have a name, phone number and/or an email address…you have a lead.

Nothing fancy. No secrets here.

If you have that information, you’ve got yourself a lead.

Now, while you’d much rather have a phone number, an email is at least an entry point for getting in contact – and staying in contact – with your listing prospects.

It’s not time to chill…it’s time to turn up the heat and get on the phone.

It’s the end of the year and most agents are shutting down their prospecting efforts…”waiting ‘til next year” like many of their prospects are planning on doing.

Hey everybody. Matt Milia of Appointments Today. In this short video, I want to talk about the importance of having a home value script. We have had an amazing level of success on some of our Facebook leads that our clients are generating. A lot of the leads that we’ve been calling on have been home valuation.

No matter what you do, no matter how you go about doing it, if you are going to hire an inside sales associate, it is absolutely imperative that you communicate every single day. No matter what. Communication is key. Without having the communication, you’re going to find that your ISA is never going to know what winning is.

I get asked all the time… “What’s the key to real estate productivity?”

If you would have asked me 3-4-5 years ago… I probably would have had an answer.

But today…

Hey, Matt Milia here! I wanted to talk briefly about how you can increase the quality of your real estate data without spending any extra money.

Nine out of ten agents, generally, inside sales agents, whoever it is, they’re giving up once someone tells them they’ve got the wrong information.

If you’ve picked up the phone trying to set the real estate appointment, if you’ve been calling your leads, you have probably heard multiple times from multiple people,

“Hey, you know what? I’m waiting until the springtime,” or, “I’m going to wait till after the holidays,” or “Hey, you know what? I don’t want to sell my house when the snow is on the ground.”

Guys… It’s BS. It’s a brushoff. That’s all they’re doing. They’re brushing you off, so here’s how you get past that. Super simple, super easy. This is how I plug it in.