What are buyers and sellers looking for when it comes to trusting someone that’s going to help them make their dream of owning a home a reality? How do they know if they’ve found the right agent?
The most important characteristic that buyers and sellers are looking for in an agent is someone who is going to take the time to really educate them on the choices available to them and their ability to buy in today’s market.
As the financial guru Dave Ramsey advises consumers:
“When getting help with money, whether it’s insurance, real estate or investments, you should always look for someone with the heart of a teacher, not the heart of a salesman.”
They will do their research. They’ll ask their friends and family for recommendations of professionals they’ve worked with in the past and have had good experiences with.
They are going to look for an agent who will be honest and trustworthy; after all, they’ll be trusting you to help them make one of the biggest financial decisions of their life.
Whether this is their first or fifth time buying a home, they want to make sure that they have an agent who is going to have the tough conversations with them, not just the easy ones. If their offer isn’t accepted by the seller, or they think that there may be something wrong with the home that they’ve fallen in love with, they would rather know what you think than make a costly mistake.
According to the Home Buyer and Seller Generational Trends Report:
“Buyers from all generations primarily wanted their agent’s help to find the right home to purchase. Buyers were also looking for help to negotiate the terms of sale and to help with price negotiations.” Additionally, “Help to understand the purchase process was most beneficial to buyers 37 years and younger at 75 percent.”
They’re looking for someone to invest in their family’s future with them. They want an agent who isn’t focused on the transaction but is instead focused on helping them understand the process while helping them find their dream home.
In this world of Google searches, where it seems like all the answers are just a mouse-click away, they need an agent who is going to educate them and share the information that they need to know before they even know they need it.
If You’re Ready To Take Your Real Estate Business To The Next Level And Add Value To More Lives, We Can Help.
At Appointments Today, we offer ISA coaching to help you and your ISA add more value to your prospects and ultimately increase your conversion rates. We understand exactly what it takes to drive consumer motivation so you’re able to convert more appointments, more consistently in your business. Your community will benefit greatly from your training as we craft the messaging for your Inside Sales Agents to deliver to your prospects to ensure you have the opportunity to add the most value to them and achieve the greatest results for them.
If you’d like to learn more about our ISA coaching and if it’s a fit for your business, you can schedule a free consultation by clicking the link below.
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