STAGING… Just the FACTS please

We can’t tell you how many different opinions we hear from agents across the country on whether or not you should advise your home seller to invest in staging their home.

We all know the points on each side of the argument and we’ve heard it all.

So we decided to stop guessing and look at the facts. We did some research and here’s what we found…

Top Findings from Seller’s Agents:

25% of sellers paid to have their homes staged before listing
50% of staged homes saw a 1-10% increase in dollar value offers from buyers

The Breakdown: That means that of all homes sold between October 1st, 2017 and December 31, 2017, those homeowners who opted to have a professional home staging company deck out their home, half of them saw an increase in the offers that they received.

It’s easy to see just from these two data points that the listing agents who were able to articulate the value of having the homeowner stage their home prior to putting it on the market would unanimously agree that, on average, staging was a wise investment for their clients to make.

Top Findings from Buyer’s Agents:

77% said staging made it easier for buyers to visualize the home as their own
40% of buyers were more willing to visit a home they saw online if it was staged
38% saw a positive impact on home value if the home is decorated to a buyer’s taste
44% saw an increase of 1-10% in dollar value offers on a staged home

The Breakdown: First off, let’s all sit back and digest those numbers for a second. Over three-quarters of all buyers agents in Q4 of 2017 said that simply having the right amount of furniture in the home and in the right rooms made it easier for prospective buyers to picture themselves living in that home.

Just by that data point alone, it should be clearly evident that home staging should be part of your internal checklist for all listings that you take. So, what if you do want to stage your sellers home but they’re on a budget. Here are the top 4 rooms you can stage that will attract buyers interest.

Top Rooms to Stage that Attract Buyers:

  1. Living Room
  2. Master Bedroom
  3. Kitchen
  4. Dining Room

Let us know your thoughts on staging vs. not staging and if the data above is in line with what you experience in your market.

Leave a Reply